Have you started redesigning your new website and want to know what the best practices are?
Last week we discussed the reasons to revamp or redesign your website, but before moving forward, you should know what the best practices are so you can follow them and get the most out of your new website.
In this video, we go over 6 tips to follow to make sure you are getting the most out of your website. Our tips are based on differentiating your practice through your website. All these best-practices tips can be easily applied to your own new dental website.
[1:09] Using stock photography vs. using your own photos: learn what’s the optimal usage ratio of each on your website, and how to best combine these.
[2:23]Make use of a ‘Book an Appointment’ button: learn what are the places where you should be ideally placing a book an appointment button on your website, to maximize clicks, and of course, get more patients to request appointments with you.
[2:53]:Make your website mobile optimized: in today’s digital era, this is an absolute must. If your current website is not mobile optimized yet, that’s a clear red flag that you need to redesign a new website. Learn why ensuring your website is mobile optimized is important.
We’ll explore 5 indications that you will likely identify with so that you can assess whether it’s the right time to get your website project going- or not! Our goal is to help you get moving in the right direction so that your dental practice can be successful in its digital marketing efforts.
Do you ever wish patients could book their appointments immediately through social media? Well, now they can!
A couple of weeks ago Facebook announced their NEW “Book Now” feature for Facebook and Instagram… As a healthcare professional, this is where you should be leveraging your social media to drive your followers to book appointments! This video is a step-by-step tutorial on how to install the button on both accounts so you can start seeing results:
As a healthcare professional, do you ever wonder “what kind of content should I be posting on social media?”
You are probably very busy and think you do not have the time to think of content for your social media platforms. The key is to plan the month ahead!
In this video, I will be giving you a few tips on how to save time so that you can post content on your social media platforms every month, while focusing your time on treating patients and running your practice.
At the end of the video, we will also be giving away a FREE social media captions & photo list that will make things easier for you and help you grow your business.
Not sure what a Facebook Pixel is, why you should even be using it or how to install it?
If you’ve started to make use of Facebook ads for your practice (or are even considering it), you must absolutely use Facebook Pixels to understand what’s working and what’s not working on Facebook. By the end of this video, you’ll have a step-by-step formula on how to create and install your pixel on any wordpress site.
In this video you will learn:
What is a Facebook Pixel
How to install it onto your WordPress site
How to use the Facebook Pixel for conversions and targeting
As a healthcare professional, do you often wonder what you should or should not be posting on social media?
You are probably very busy and think you do not have the time to think of content for your social media platforms. This video will give you three easy post ideas to use on your social media accounts to help you grow your business.
The key thing to remember is to keep a consistency in posting.
After watching this video you will learn about:
A great online tool that will give you plenty of ideas to write not only social media posts, but also blog topics for your website
Tried and tested post ideas for your social media channels that you can easily create every month from within your clinic!
A bonus 4-step guide to get your social media started the right way!
This blog post is all about Facebook ads. Before diving in, I want to make sure that you’ve taken a look at our platform: Dentists get social. You could go to DentistsGetSocial.com and see if this could be a good solution for your social media. It’s really what I like to call a turn-key social media solution for dental practices. So, first thing is first today I’m going to be sharing with you two tools you need if you are going to start using Facebook ads.
Why should you be using Facebook ads for your dental practice?
1. It’s Affordable!
It is quite inexpensive to use Facebook ads to attract prospective patients and current patients as well. You probably have a website that has a “book an appointment button” or a “call the clinic” button. And what you can do through Facebook ads, is that you want to make sure that you’re increasing the traffic of people that are visiting your website so that you could convert someone to become a patient or to book an appointment. In this sense, Facebook ads helps to increase the number of people that are coming back to your website, calling the clinic and making an appointment.
2. You can track your results.
Back in the day when you would place an ad in the newspaper, it was impossible to know exactly how good your ad was doing. Thankfully, now you can! With Facebook Ads you can track who’s clicked on a button, who’s gone back to your website, who has booked an appointment, etc.
The other reason why you want to make sure that you’re using Facebook ads is because you could target the right audience for you, and separate what we like to call a warm audience and a cold audience. A warm audience is comprised of people who have liked your content, they’ve shared your content, or they might have gone to your website. With warm audiences, there is a higher probability to convert and become a patient as opposed to a cold audience.
Best tools to use with Facebook Ads!
The first platform I recommend you use is Canva. Canva is a platform where you can create all sorts of beautiful visuals, and I would say it’s the best-kept secret from graphic designers and agencies out there. It has hundreds of layouts and templates that you could use to create your Facebook ads, or any social media post, or you could upload a photo of the clinic and add your logo on there and customize it. The best part is: You can do it all by yourself!
The second tool that I want to talk about today is called audience insights. Audience insights is a tool that is provided by Facebook. You can find it on Business Manager or Ads Manager. Audience insights is a tool where you can really get a lot of information on your target audience so that you’re targeting is done in a much more efficient way.
So remember, you want to make sure that you’re using Facebook ads to increase traffic back to your website and to start converting more people to become your patients, or to at least book an appointment.
Watch our video to learn more and follow us on Facebook to watch our Facebook Lives!
NP Marketing is a digital marketing agency that specializes in dental marketing. We’ve been working with dentists, general dentists and specialists, for the past few of years, helping them attract new patients and retain current patients using online marketing.
As usual in our blog, we talk about relevant dental marketing topics. In today’s blog, we will be giving you three solid recommendations on how to brand your practice using social media.
First Tip: Post Frequency
The first thing to note is the frequency of posting. Before you start using social media to brand your dental practice, you need to think about the frequency of posting. You need to commit to a frequency of posting that is realistic for your dental practice and you need to be consistent. The key to success here is consistency all along. Like anything else in life, you need to be consistent with social media to be able to see results.
So, the one recommendation that we have for dental practices is that you keep a frequency of about two to three posts a week. Now, for the purposes of this blog, I’m going to be mainly talking about Facebook and Instagram as your mainstream social media channels.
Now, some dental practices might be using Snapchat, even Pinterest or LinkedIn. But as I said, today we’re going to be discussing Facebook and Instagram.
In terms of Facebook, you have to remember that on Facebook, unlike on Instagram, you can share links. So you could go ahead and share any kind of articles, blog posts, or even YouTube videos on your Facebook page. Whereas on Instagram, you’re a bit more limited. You cannot share any kind of link on Instagram (except for the one link that is on your bio).
An example of an article you could share on Facebook is an article from the American Dental Association or the American Association of oral and maxillofacial surgeons- just make sure your articles are coming from high-quality sources.
As a side note, if you’re doing any kind of blogging on your website as a dental practice, good for you! That’s a bonus, and it’s going to really help with your SEO. You also need to make sure that you’re publishing your blog posts using your Facebook account so that you’re reaching many more people through Facebook. This way you are driving traffic back to your website using Facebook.
In terms of Instagram, we want to keep that frequency of about two to three times a week for images on Instagram. However, on Instagram, what I would really like to emphasize are Instastories. Instastories are a big thing right now. You are going to get a lot of engagement if you use Instastories. What an Instastory is, is basically a vertical post normally that you could take with your mobile phone. Anyone on your team could take a photo, and it will live on Instagram for 24 hours. For this reason, you could actually increase your frequency. If you want to post daily, you could go ahead and do daily Instastories posts, and you want to keep to the two to three posts on your regular organic Instagram posts. But as I said, you could increase your frequency on Instastories, and in fact, I’d recommend it. There’s a lot of engagement going on in Instastories, and you see them on the top of your feed. So, go ahead and get some behind the scene images, get some team photos whenever you have a birthday, that’s where those kinds of posts should live on, your Instastories.
Second Tip: Dental Content
Our second tip is all about visual imagery and content. Now, I want you to go ahead and check out our Dentists Get Social Platform that we have created just for you. It’s a turnkey social media solution for dental practices where on a monthly basis you receive both images, dental styled images, and captions that you can use on your social media channels and not have to worry about content. https://npdigitalmarketing.com/get-social/
However, my recommendation with Dentists Gets Social is that you sprinkle in some photos of your own clinic during the month. What I would recommend is that once you get your images on the first of them month, that you schedule them using a social media planning software to schedule social media images. There’s many out there. Some of the ones that are mostly known are HootSuite, Buffer, Iconosquare, etc. There’s so many software programs, but you could decide on one particular software where you’re going to go on, and you’re going to schedule your images that you will get from Dentists Get Social. In between each image, you’re going to be using your own in-clinic photos of the team, of your patients, of reviews, of many other things, but we want to make sure that you have a complete calendar, and that you’re keeping the consistency.
Third Tip: Be Interactive!
Third and last tip that we have for you is that we want you to be interactive with your patients or prospective patients out there using social media. A great way to do this is by using Facebook Live video sessions. And for dental practices, in particular, you could do a Q and A session on a treatment. What I would recommend is that you select the top questions that you get from your patients about any treatment. It could be anything from dental implants to Invisalign to hygiene or anything else that you really want to talk about. You take those top questions and go ahead and host a Facebook Live video where you answer these questions.
It will be even better if it becomes a recurring video session! So, maybe once a month or once every two weeks, you could host a Facebook Live video. You’re going to go ahead and you can cover some basic facts about the treatment and then go into some of those FAQs. Once you’re done with your Facebook Live video, a couple of recommendations that I would give is that you share it on your Facebook page, and then you’re going to boost that video so that you can really increase the reach of that Facebook Live video to many more patients. And in a future blog, we’re going to be talking about targeting, Facebook ads targeting, and how to use custom audiences. But for now, you’re going to be boosting that Facebook Live right after you’re done. You are going to get many more views after that live video is done
The second thing that I recommend you do is that you download the video, and you could do two things with that video that you now have: you could upload it on your YouTube channel or you can also upload it to a blog post, and you could embed it within a blog post to go in depth in terms of those FAQs that you just covered on that Facebook live video.
So there you have it! Three recommendations on how to brand your practice using social media. Just to recap, number one is that you want to select a frequency for your posting. You want to make sure that you’re consistent, and you want to make sure that it is realistic and that you could stick to that frequency throughout every week.
Second, you want to make sure that you’ve thought about your content and the visual imagery, and we have a tool for you to use called Dentists Get Social.
Finally, the third recommendation is that we want you to be interactive with your patients and prospective patients, and we want you to use Facebook Live video to host Q and A’s sessions on different treatments.
Are you considering launching a product or service and not sure how to use social media in your marketing plan? With products being the number one content type for top global brands for engagement, a marketing strategy that emphasizes your social presence is critical. We recently had the pleasure of helping Toon Boom Animation launch Harmony 15, a revolutionary new edition of their flagship offering (FYI, Harmony is a 2D animation program). Based on our experience, here are some of key learnings and tips for supporting your own product launch via social.